Sunday, September 28, 2014

'You are not a product': Privacy-friendly ad-free 'anti-Facebook' network Ello explodes...

A mostly obscure, privacy-orientated social network - an ‘anti-Facebook’ of sorts - has recently undergone meteoric growth. It poses itself as an advert-free enterprise which is not going to become a tool to manipulate its users.

‘Anti-facebook’ network Ello kicked off in July as an invite-only social network seeking to have an advert-free user-orientated role rather than becoming a profit-generating enterprise, according to its manifesto.

“Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data,” it points out.

Ello pledges that it will never sell user data to advertisers, forfeiting the one source of income keeping afloat online giants like Facebook and Google. Instead it attempts to cover expenses by selling premium features, such as managing several accounts from a single login – a service that appeals to privacy-focused users.

“We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life. You are not a product,” Ello calmly states. Full story...

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