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India is arguably Facebook’s most important market recently edging out the U.S. as the company’s biggest. The number of users here is growing twice as fast as in the U.S. And that doesn’t even count the 200 million people who use the company’s WhatsApp messaging service in India, more than anywhere else on the globe.
By the time of India’s 2014 elections, Facebook had for months been working with several campaigns. Modi relied heavily on Facebook and WhatsApp to recruit volunteers who in turn spread his message on social media. Since his election, Modi’s Facebook followers have risen to 43 million, almost twice Trump’s count.
Within weeks of Modi’s election, Zuckerberg and Chief Operating Officer Sheryl Sandberg both visited India as it was rolling out a critical free internet service that was later curbed due to massive protests. Harbath and her team have also traveled here, offering a series of workshops and sessions that have trained more than 6,000 government officials.
As Modi’s social media reach grew, his followers increasingly turned to Facebook and WhatsApp to target harassment campaigns against his political rivals. India has become a hotbed for fake news, with one hoax story this year that circulated on WhatsApp leading to mob beatings resulting in several deaths. The nation has also become an increasingly dangerous place for opposition parties and reporters. Full story...
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India is arguably Facebook’s most important market recently edging out the U.S. as the company’s biggest. The number of users here is growing twice as fast as in the U.S. And that doesn’t even count the 200 million people who use the company’s WhatsApp messaging service in India, more than anywhere else on the globe.
By the time of India’s 2014 elections, Facebook had for months been working with several campaigns. Modi relied heavily on Facebook and WhatsApp to recruit volunteers who in turn spread his message on social media. Since his election, Modi’s Facebook followers have risen to 43 million, almost twice Trump’s count.
Within weeks of Modi’s election, Zuckerberg and Chief Operating Officer Sheryl Sandberg both visited India as it was rolling out a critical free internet service that was later curbed due to massive protests. Harbath and her team have also traveled here, offering a series of workshops and sessions that have trained more than 6,000 government officials.
As Modi’s social media reach grew, his followers increasingly turned to Facebook and WhatsApp to target harassment campaigns against his political rivals. India has become a hotbed for fake news, with one hoax story this year that circulated on WhatsApp leading to mob beatings resulting in several deaths. The nation has also become an increasingly dangerous place for opposition parties and reporters. Full story...
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